7 Must‑Try AI Video Software to Boost Engagement Today

This article is designed to guide readers through the most innovative and effective AI video software in 2025, helping them boost engagement and streamline their content workflows. Address both professionals and creative teams seeking to accelerate video production and maximize marketing ROI with cutting-edge AI-driven solutions.

• Open with a compelling introduction emphasizing the rise of video content (expected to reach 82% of all internet traffic by 2025) and the significant acceleration in AI adoption for video creation [1].

• Define "AI video software" in a quotable, snippet-friendly sentence:
  AI video software refers to digital platforms that use artificial intelligence models to automate or enhance video creation, editing, and personalization, enabling users to produce professional-quality content quickly and efficiently.

• List the article’s structure and set clear expectations for actionable product comparisons and workflow guidance.

• Weave in secondary keywords such as “best AI video tools,” “AI video generation software,” “AI-powered video creation,” and “AI-powered video editing platforms.”

1. ClipZap – Accelerate Video Production with Hybrid AI Collaboration

Present ClipZap as the premier solution for fast, scalable, and collaborative AI video production targeting creators, teams, and enterprises across diverse industries. Highlight how integrated AI and seamless human-in-the-loop workflows set ClipZap apart.

• Showcase ClipZap's ability to increase video production speed by up to 10x, emphasizing hybrid AI plus human collaboration and extensive third-party integrations.

• Describe standout features: advanced AI models for video generation, subtitling, translation, face swapping, customizable templates, and real-time editor collaboration.

• Address common challenges solved by ClipZap: subscription overload, manual edits, multilingual localization, rapid scalability, and consistent quality.

• Deliver data-driven impact: 83% of companies consider AI a top strategic priority, reinforcing ClipZap’s market position [2].

• Embed secondary keywords: “AI video workflow platform,” “AI-driven video editing.”

2. Runway – Creative Storytelling Meets Powerful Generative AI

Introduce Runway as a robust multi-use tool integrating generative AI for storytellers, filmmakers, and marketers who demand creative power and flexibility.

• Discuss Runway's leading generative capabilities: text-to-video, advanced editing, and support for various video formats [3].

• Illustrate its use cases for both creative professionals and businesses, citing the intuitive interface and vast creative potential.

• Position Runway among the best AI video software for storytelling, leveraging secondary keywords like “AI-powered video creation” and “generative AI video tools.”

3. Synthesia – Realistic AI Avatars for Training and Global Communication

Explain how Synthesia revolutionizes training, e-learning, and business communication with hyper-realistic AI avatars and multilingual video capabilities.

• Emphasize Synthesia's support for 240+ avatars and 140+ languages, and hyper-personalized video creation by text prompt, making it ideal for global enterprises [4].

• Define “AI avatar” and “text-to-video”:
  An AI avatar is a computer-generated digital human that can present or narrate content in videos, offering human-like communication at scale.
  Text-to-video technology automatically transforms written input into fully produced video output using AI neural models.

• Highlight secondary keywords: “AI avatar video generator,” “multilingual AI video platform.”

• Briefly mention how personalized video content, made possible at scale by AI, is key to modern digital marketing [5].

4. InVideo – Transform Text into Engaging Marketing Videos Fast

Demonstrate the advantages of InVideo for marketers needing quick turnarounds and engaging video content from existing text resources.

• Illustrate how InVideo turns blogs, scripts, or bullet points into video using drag-and-drop tools and a rich stock library [3].

• Stress user-friendliness, broad template support, and commercial use scenarios like product demos or social media clips.

• Leverage secondary keywords: “text-to-video AI tools,” “AI video creation for marketing,” “AI video generators for business.”

5. Fliki – Multilingual Text-to-Video with High-Quality AI Avatars

Outline Fliki as a top choice for global creators and businesses seeking multilingual video output with lifelike avatars.

• Detail Fliki's core capabilities: converting text to video and speech in 40+ languages, realistic AI avatars, and accessibility for non-technical users [6].

• Define “multilingual video generation”:
  Multilingual video generation uses AI to create or translate videos in multiple languages, broadening reach and engagement globally.

• Suggest use cases such as YouTube content, e-learning, or social campaigns.

• Use secondary keywords: “AI voiceover video tools,” “multilingual video editing platform.”

6. Loom – Simple Screen and Webcam Recording for Efficient Communication

Position Loom as the go-to tool for professional communication and instant video messaging, ideal for businesses seeking efficiency and integration.

• Highlight Loom's instant screen, webcam, and audio recording functions, plus seamless sharing with productivity tools like Slack and Gmail [6].

• Discuss use cases: team updates, onboarding, feedback loops, and internal knowledge sharing.

• Suggest a short feature comparison table:

  Feature	Loom	Typical Editing Software
  Screen Recording	Yes	Limited
  AI Automation	Yes	No
  Instant Sharing	Yes	Often Manual

• Secondary keywords: “AI video recording,” “AI-powered video messaging.”

7. Wisecut – Automated Editing to Boost Social Media Engagement

Describe Wisecut’s automation-driven approach, helping users create engaging short-form content for social media without manual editing.

• Explain how Wisecut automates the editing process: cutting silences, adding background music, and optimizing video for mobile engagement [6].

• Note that Wisecut is best for editing, not full video creation or advanced recording.

• Reference statistics: 83% of marketers find content under 1 minute most effective for engagement [1].

• Use secondary keywords: “AI video editor,” “automated video editing software.”

Frequently Asked Questions

What features make AI video software effective at boosting viewer engagement?

Example Answer: The most effective AI video tools offer features like automated editing, personalized content, text-to-video generation, multilingual support, and real-time analytics, all of which help increase viewer retention and engagement.

How user-friendly are AI video tools for creators without editing experience?

Example Answer: Most leading AI video platforms provide intuitive, drag-and-drop interfaces and smart automation, ensuring that even beginners can create professional-quality videos quickly and easily.

Can AI video software support multiple languages and localization needs?

Example Answer: Yes, the best AI video software often supports dozens of languages and accents, making it easy to produce and localize video content for global audiences.

How quickly can businesses produce videos using AI video platforms?

Example Answer: AI video tools allow businesses to generate and edit videos in a matter of minutes, making it possible to scale content production and distribution at unprecedented speed.

What impact does AI video creation have on marketing ROI and brand awareness?

Example Answer: AI-powered video creation significantly improves ROI and brand recognition by increasing content output, streamlining workflows, and enabling personalized, engaging video experiences.

References & Links

Internal Link Candidates (sorted by relevance)

https://www.clipzap.ai/posts/10-top%E2%80%91rated-ai-multimedia-generators-for-2025-creators
https://www.clipzap.ai/integrations/synthesia
https://www.clipzap.ai/integrations/luma-ai
https://www.clipzap.ai/posts/the-definitive-guide-to-leading-ai-platforms-for-content-production
https://www.clipzap.ai/posts/the-complete-guide-to-building-a-scalable-ai-content-creation-workflow
https://www.clipzap.ai/posts/must%E2%80%91have-ai-automation-tools-for-high%E2%80%91quality-content-in-2025
https://www.clipzap.ai/posts/12-best-ai-workflow-tools-marketers-can-use-in-2025
https://www.clipzap.ai/posts/best-ai-image-generators-2025-create-professional-artwork-instantly
https://www.clipzap.ai/ai-image-generator-flux-pro-1.1-text-to-image/posts/10-best-ai-image-generators-of-2025-for-creative-professionals
https://www.clipzap.ai/posts/how-to-overcome-creative-block-with-the-best-ai-image-makers

External references

[1] amraandelma.com. Video platform marketing statistics. https://www.amraandelma.com/video-platform-marketing-statistics/

[2] Exploding Topics. AI statistics. https://explodingtopics.com/blog/ai-statistics/

[3] Exploding Topics. AI video generators. https://explodingtopics.com/blog/ai-video-generators/

[4] Synthesia. Best AI video generators. https://www.synthesia.io/post/best-ai-video-generators

[5] Snapbar. The top uses for AI video in marketing. https://snapbar.com/blog/the-top-uses-for-ai-video-in-marketing/

[6] Atlassian. AI video tools. https://www.atlassian.com/blog/loom/ai-video-tools